Client: Aller Media
Scope: Logo Design, Packaging Design
Project type: Teamwork
Year: 2020
Aller Media, a publisher of magazines based in Copenhagen, collaborated with students at KEA to develop a new magazine concept that would motivate people to buy printed magazines instead of digital ones. We had creative freedom over the look, feel, and content. As this project was occurring during the pandemic, we knew that the magazine should explore something people resonate with on a deeper level. Plants, nature, interiors, compelling stories, impactful interviews, and engaging advice is what the new magazine concept offers.
Botan is a captivating magazine featuring high-quality imagery, beautiful typography, and a clean layout that presents the content in an engaging and easy-to-read format. The concept was received with praising feedback and we were the only group that was invited to present the concept at the Aller Media headquarters in front of publishers and content writers.
