Samsøe Samsøe: CPHFW

Art Direction, E-commerce, UI Design

2024

For Copenhagen Fashion Week 2024, I directed the overall look and feel of the standalone landing page to best represent the theme for the Copenhagen Fashion Week event (Radiant Connections) for Samsøe Samsøe. In collaboration with Aino agency, we created a unique digital experience. The concept was about creating a unique experience through all the senses. I layed out the structure, overall needs, initial wireframes, added engaging elements and communicated with our external agency to design and develop the site based on my vision.

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