Samsøe Samsøe runs several seasonal sales, for which I develop dedicated graphic content. The sale identity has been defined with a signature look, featuring a motion blur effect and image grain. For the Mid-Season Sale, I coordinated and art directed the shoot, working closely with a Senior Graphic Designer and Photographer to capture the right visuals. I then designed graphic assets adapted for e commerce, paid media, and email marketing. Since the imagery was used across separate Mid-Season Sale periods rather than all at once, each set was given a slightly different expression.